The CDP Accelerator builds a working engagement layer on yawave with your data – recognise signals, understand interests, assess relevance, trigger the right approach – on one journey, live in the system. You decide about the roll-out only once you have seen the live proof.
All prices excl. VAT. An offer by Ambit Group AG. Services, assumptions and exclusions further down.
Your supporters constantly show what moves them. Between CRM, website, newsletter and events, exactly that information gets lost.
Result: valuable moments are lost – despite a full CRM and plenty of channels.
Result: one capability instead of many one-offs – reusable across journeys, channels and departments.
Your CRM stays the system of record. You decide about the roll-out only once you have seen, on your own data, how behaviour becomes relevance.
Five questions show whether the decisive capabilities are already in place. Answer honestly – the result stays on your device.
Do you recognise individual supporters across website, email, portal and event?
Do you connect that behaviour with donation history, topics and preferences?
Do you automatically recognise which topic is most relevant right now for a person?
Can you trigger the matching reaction immediately through the right channel?
Can fundraising configure new journeys itself – without starting an IT project each time?
No standard demo with sample data. Your contacts, your behaviour, your content. Fundraising recognises itself immediately.
Schematic preview. The logic follows the yawave standard: identity resolution, activity feed, interests, scores and signals plus a recommendation for the next action. Which data sources, content pages and channels are included is defined at the kick-off.
A simple email track serves as the entry point. The value shows in what happens next: behaviour on your website is recognised, understood and translated into concrete topics. Transferable to any further journey.
Focus on behaviour and insight, not on campaign setup
You provide (test) contact data in a directly importable format – CSV, Excel or a CRM export. We import, segment and link it to your content. No migration, no cleansing, but enough that nobody has to abstract during the live proof.
Max. 20,000 contacts in the PoC environment
After three weeks we show profiles, topics, scores and signals live in the system – with your data. Your team sees what behaviour reveals and decides on that basis about the next step. The environment stays available for three months.
Result: a working PoC with your data
A clear plan with little effort on your side. We provide the platform, the setup and the know-how – you provide the data, the content and access to the test track.
You provide test contact data in the agreed format, access to website and test environment and a named contact. We set up the PoC environment and configure the data model.
Ready to startKick-off: confirm goals and scope, finalise the journey, check access and data. We import the test contact data, implement the tracking track and check data quality.
Data liveContact and content data are linked, scores and signals calculated, the email track with three to four relevant pieces of content configured. In between, a short alignment on content and pages.
Behaviour understoodEnd-to-end test, results prepared, joint review session with your team. You check the results and decide about the next step.
Live proofIndividual behaviour visible, topics, scores and signals live, a clear basis for management and the board. The PoC environment stays available for three months.
Decision basisOne result, one price, one duration. No day rate and no open-ended effort.
from kick-off to the live proof in the system
Fixed durationfixed price for the entire accelerator, including the yawave PoC licence for three months
excl. VATone defined journey with your data, max. 20,000 contacts
Deliberately focusedyawave with your contacts, the tracking track, contact and content context, topics, scores and signals – plus the live proof and documented learnings for the roll-out.
The PoC licence for three months is included. Necessary fine-tuning within the agreed test track is part of the fixed price. No day rate, no open-ended effort, no obligation for the next phase.
You see on your own data what behaviour reveals – and what relevance is worth to you. The environment stays as the basis for the next step instead of starting from scratch. And your team has already seen it.
Provisioning, data model, import, tracking track and the basic configuration of contact and content context run in a standardised way at our end. We use senior expertise where it is indispensable: in defining the journey, in interpreting the data and in the review. That is what makes the price plannable – for you and for us.
Integrated once and reusable across many journeys, channels and departments. What is built from scratch each time today then runs on a shared basis.
The decision after the proof: not the next one-off, but a shared data basis, a full view of behaviour and automated engagement – across all channels, with the CRM staying the system of record.
PoC environment, import and segmentation of your test contact data, email and web tracking track, contact and content context, topics, scores and signals, live proof and result workshop.
Further data sources and channels, connection to CRM, donation form and portal, topic structure, governance and consent concept. Built on the PoC environment.
The journey runs with real people, measured against your mailing baseline. This completes the path the sister page describes as the 90-day entry.
A fixed price only works with clear rules. Here is what we need from you, what is included, how we handle data and what is not part of the accelerator.
Basis: the yawave accelerator «Customer Data Intelligence & Activation», translated into the language and journeys of nonprofit organisations. Ambit Group AG is the official consulting and implementation partner of yawave and the contracting party for this offer. The fixed price covers the defined scope; necessary fine-tuning within the agreed test track is included.
A selection of Ambit Group clients – charities, associations and foundations from Switzerland and Germany.
We are happy to tell you about our reference clients. Just ask in the kick-off conversation.
Nothing binding happens here. We agree on a kick-off date, clarify the journey and the data – and only then does the clock start. Three weeks later you stand in front of your own live proof.
Thirty minutes to align the journey, the data situation and the schedule. Directly with Christian, without a sales detour.
You receive the list of required data, content and access. We set up the PoC environment in parallel so that week 1 starts productively.
Once data and access are in place, the clock starts. After three weeks you decide, with the system in front of you, whether and how it continues.
The contracting party is Ambit Group AG, official consulting and implementation partner of yawave. Invoiced at kick-off, payable within 30 days net. The terms and conditions of Ambit Group AG apply. Prices excl. VAT.
An engagement layer does not convince on slides. It convinces the moment someone sees their own donor in the system – recognised across three touchpoints, with a topic nobody had entered anywhere. That is why we build the proof first.
Your contact from the first conversation to the live proof. I will also tell you if the accelerator is not worth it for you.